A. Jon Prusmack
Chief Executive Officer
The founder/CEO and energy behind the National Sevens football League LLC is A. Jon Prusmack.
He has been involved with entrepreneurial activities for 30 years in diverse industries from Defense to health care to sports.
He built DHS Technologies LLC from an idea in 1986 to a $150,000,000 defense business in 2012. Refer to www.drash.com. He currently holds 18 patents on the DRASH products.
He started USA7s Rugby in 2005 purchasing the rights for the IRB 7s International Rugby Tournament. This grew from a small 5,000 attendee event in Carson City, California to 67,000 fans in Las Vegas in 2013. In addition he created the Collegiate Rugby Championship in 2010 which has grown to be the largest collegiate rugby event in the US. Refer to www.usasevens.com
Forged a TV partnership with NBC Sports for the Las Vegas 7s and the CRC. Both of these events were broadcast live on National TV. USA 7s will add two more major rugby events in 2014.
Formed Apogee Fitness and Wellness in 2008 to focus on providing on-line video exercise routines linked with weight reduction and nutritional counseling. Apogee’s programs provide hundreds of exercise videos in multiple modalities plus over 1,000 recipes for better nutrition and health. The highest state of good health is wellness; and the highest state (point) is the apogee.
Jon attended the US Naval Academy from 1962-1965 where he played varsity football. He is a1966 graduate of New York University, where he played Club Football and was the MVP in 1965. He graduated with a BA in Mathematics, earned an MBA from The Bernard Baruch Graduate School of Business, part of CUNY and a MS in Engineering from NYU Polytechnic Institute. Jon discovered rugby in 1966. He played, coached and refereed for 20 years.
Jonathan First has been described by his partners as a serial entrepreneur who has built many successful businesses. Currently, Jonathan First is the President of United World Sports. Jonathan joined the company in March 2010 after consulting the company for the prior six months and setting up its broadcast deal with NBC Universal. Jonathan, together with the senior management of NBC Sports, created the Collegiate Rugby Championship focusing on the brand equity of the major Universities in the United States to launch rugby on broadcast television and structured a joint venture for the broadcast property. He then extended the relationship between USA Sevens and NBC to structure a second joint venture for the USA Sevens HSBC 7s World Series in Las Vegas. In one year, Jonathan First led the company from a loss into profit with a swing of over $3 Million in additional revenue.
Prior to joining United World Sports, Jonathan First was President of DTM, the largest digital content distributor and seller of rich media in the out of home space. DTM’s clients included McDonald’s, 7-Eleven and HP. Jonathan as also worked with Newsight Corporation launching their glasses free technology around the world. They are currently in 25 countries. Before his work at DTM and Newsight, Jonathan First built from inception Uninhibited Entertainment, a multi- media company specializing in developing special markets for music, and television and film properties. Among creating multi media content properties with Universal which whom he created a joint venture for promotion and distribution, he brought over the property Saturday Night Live to Germany, produced the show on RTL with local talent. The show was the number one show in its timeslot on Saturday night.
Prior to starting Uninhibited Entertainment, Mr. First was President of Edel America Records (EAR), the North American record label of Edel Music AG. Mr. First built EAR from inception to grossing more than $60 Million. While at Edel, he created a strategic partnership with Disney and Edel which allowed Edel to achieve $500 Million in sales and achieve a market cap of $1 Billion. Before joining EAR, First was President of First Global Management Inc. (FGM). With offices in both New York and Los Angeles, FGM managed artists in the music, film, TV and literary fields. Its clients included Natalie Portman, Mick Fleetwood, Sandra Bernhard, The Fixx and Third World.
A graduate of University of Michigan and Fordham University School of Law , he has practiced corporate law with a specialty in mergers and acquisitions and public offerings at Finley, Kumble, et.al. and Ashinoff, Ross and Korff.