• Be a Profitable Business: become an exciting and profitable stand alone professional sports business. This will be initially in The United States and eventually grow into a global league with the possibility of an IPO in years four or five.
  • Be a Global League: become a major global professional football league by 2020 with the aim as an Olympic Sport by 2028.
    • Rugby, soccer, basketball and hockey are global sports because they feature continuous action: offense to defense and back again. 11 Man American Football is stop and go and has little global fan appeal. This is why the NFL has failed outside the US.